01
It doesn't look or feel like the feed 🫠
Creative is built from brand assets first and the creator's style second, so people see "ad" before they ever see the hook.
Campaigns that feel like your For You page not ads.
Ethison connects brands and creators to make campaigns that actually belong in the feed, not in a sad "#ad" graveyard.
(p.s. this is what you don't want)
this ruins both the creator and the brand's image
why your #ads flop
Most creator campaigns fail for the same three reasons.
02
You picked the wrong creators – you can't be a jack of all trades 🧍♂️
You match on follower count instead of fit, and end up paying for reach from people who were never going to care.
03
You over‑script (yes really 😬)
Word‑for‑word talking points turn creators into teleprompters, kill trust, and make them dread working with you again.
Ethison starts with what already works on your creators' feeds, then layers the brand on top.
how it works
We start with the feed, not the brand deck.
Match on fit, not followers
We connect brands with creators whose audience actually cares, not just who has the most reach.
Co-create the brief
Instead of scripts, we workshop content ideas that already work on the creator's feed, then layer brand goals on top.
Ship native content
The final posts look and feel like the creator's regular content, so the audience trusts it and engages instead of swiping.
→ Understanding the generation of the future – Gen Z.
32%
of the global population.
$142 B
spending power.
1995
born after.
8 SEC
attention span.
who we work with
For brands
- Campaigns that don't look like #ads
- Creators who match your actual customer
- Content you can run as paid ads without re-editing
For creators
- Briefs that respect your voice
- Brands who want to pay you fairly
- Collabs that your audience will actually like
tiktokuser_489234
the bills cannot be that high 🥲 they got bro making #ads now too...