You match creators on follower count, not fit
You're paying for reach, not influence. The creator's audience doesn't care about your product, so they scroll past it anyway.
for brands
Most creator collabs flop because they're built from brand decks, not the feed. We fix that.
the gen-z gap
Gen-Z doesn't respond to traditional marketing. We skip ads, trust creators over brands, and can tell when content is forced from a mile away. What worked for millennials doesn't work for us—and most agencies haven't figured that out yet.
Most agencies are run by people who don't consume content the way Gen-Z does. They're making decisions based on how marketing worked ten years ago, not how it works now. We're not guessing—we're on the same feeds, watching the same creators, and seeing what actually works in real time.
Whether you're trying to break into the Gen-Z market or keep selling to an audience that's aging out of your demo, you need a team that understands how this generation actually consumes content. That's us.
what's broken
You're paying for reach, not influence. The creator's audience doesn't care about your product, so they scroll past it anyway.
You hand them a script that sounds like a legal doc. The content feels forced, the audience doesn't trust it, and your engagement tanks.
It doesn't look like the creator's regular content. People see "sponsored post," swipe away, and you burn money on impressions that don't convert.
how we work with brands
We find creators whose audience actually cares about what you're selling. Not the biggest reach—the right reach.
We workshop briefs so the content feels like the creator's voice, not yours. Your goals get hit, but the audience trusts it because it's authentic.
Final posts match the creator's regular style, so audiences engage instead of swiping. The brand is layered in, not stamped on top.
what you get
who we're looking for
We work with DTC, tech, lifestyle, and consumer brands who sell to Gen-Z and millennials. People who know their audience is on TikTok, Instagram, and YouTube—but haven't figured out how to reach them without looking like an ad.
We're here for brands tired of paying agencies for campaigns that get skipped, or creator collabs that don't convert. If you've burned budget on influencer marketing that didn't work, we know why—and we know how to fix it.
We want to work with companies that want to build long-term creator partnerships, not just buy one-off posts. Brands who understand that trust and authenticity drive sales, not follower counts.
get in touch
We review inquiries within 1-2 business days and reach out to discuss next steps.