about us

We're Gen-Z fixing the ads problem from the inside.

Most marketing agencies don't get why Gen-Z skips ads. We do—because we're the ones skipping them.

the story

There's a gap between how brands market and how Gen-Z actually consumes content.

We're the co-founders of Ethison, and we built this because we were tired of watching brands waste money on creator campaigns that felt like hostage videos.

The problem isn't that brands don't want to work with creators. The problem is that most brands are run by people who don't consume content the way Gen-Z does. They're making decisions based on how marketing worked ten years ago, not how it works now.

We're Gen-Z. We've grown up on TikTok, Instagram, and YouTube. We know what makes us stop scrolling, what makes us trust a creator, and what makes us immediately swipe away. And we know the exact moment a piece of content stops feeling like the feed and starts feeling like an ad.

So we built Ethison to bridge that gap. We work with brands to create campaigns that don't just "target Gen-Z"—they actually belong in the feeds Gen-Z is already watching. And we work with creators to make sure collabs respect their voice, pay them fairly, and don't turn their audience against them.

why we get it

We're not observing the market. We are the market.

We consume the content

We're on the same feeds, following the same creators, watching the same trends as your target audience. We know what works because we see it work every day.

We speak the language

Gen-Z has its own slang, humor, and cultural references. We're not trying to decode it from the outside—we live it. That's why our campaigns don't feel forced or out-of-touch.

We've been on both sides

We've seen brands waste money on bad creator partnerships, and we've seen creators burn their audience trust for a quick paycheck. We built Ethison to fix both problems.

the mission

Make creator campaigns that don't suck.

We believe brands and creators can work together without compromising authenticity. We believe Gen-Z audiences are smart enough to know when content is genuine and when it's a cash grab. And we believe the best marketing doesn't feel like marketing at all—it feels like content you'd watch anyway.

That's what we're building at Ethison. Campaigns that feel native to the feed, respect the creator's voice, and actually drive results for brands. No cringe, no forced talking points, no #ad energy that makes people swipe away.

If you're a brand tired of wasting budget on campaigns that flop, or a creator tired of being handed scripts that make you sound like a teleprompter—we're here for you.

Let's make campaigns that actually work.

I'm a brand → I'm a creator →